Mindsparkle*

The Future Forward

February 08, 2021

Mindsparkle Mag

STUDIOS Architecture

The Future Forward lets photography lead in this immersive site for STUDIOS Architecture. The screen is filled by a striking overhead view through a chain-link fence onto an indoor basketball court, where a giant “NYC” and the Jumpman logo are painted across warm timber flooring. Blurred figures crossing concrete stairs add motion and scale, framing the featured Nike NYC Headquarters project. A slim white wordmark and pared-back navigation float over the image without ever competing with it. It is confident, photography-forward web design that makes the most of dramatic architectural photography.

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