Mindsparkle*

Isaac Fayemi

April 21, 2022

Mindsparkle Mag

Studio Null

Studio Null makes a bold, minimal statement, the digital experience studio co-run by Isaac Fayemi. An enormous black lowercase “studio:null” wordmark stretches across the lower half of a pure white screen, while three tight paragraphs up top explain the ethos: a full-service studio that works with “bold, forward thinking brands” and collaborates with friends and creative teams worldwide. There is no imagery and no ornament — just impeccable Helvetica-style typography and a lot of confident space. It is disciplined, Swiss-flavoured web design that lets scale and clarity carry all the weight. Assured and effortlessly cool, Studio Null shows how powerful a single, perfectly set word can be.

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