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Adoratorio
January 14, 2017
Mindsparkle Mag
Adoratorio crafted this immersive lookbook for Italian sailing brand Slam, and the result is as bracing as the open water it celebrates. Set against a deep charcoal canvas, oversized ghosted lettering and bold editorial statements like “In our blood there is the sea” give the design a cinematic, emotive rhythm. Crisp regatta photography is punctuated by sharp red and yellow geometric accents, lending the layout energy and a sporting edge. The confident, spacious typography guides the eye through the win-d capsule collection with an elegant sense of pace. It is a striking piece of art direction and web design that turns a product showcase into a story about people born of the sea.
Credits: Adoratorio
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