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Dave Soderberg
January 06, 2018
Mindsparkle Mag
Rented Out is a playful interactive quiz built for renters-insurance brand Jetty, and Dave Soderberg gives it a punchy, game-like personality. The screen splits into two bold halves: a deep navy panel where an oversized sculpted "70" sits behind a teal circular progress ring reading "Not bad! 70%", with a grid of numbered answer tokens glowing in teal and coral below. The opposite half switches to a vivid teal field carrying a chatty bonus-question headline and a crisp white "Find Out" call-to-action. Confident colour blocking, chunky numerals and friendly rounded UI make an otherwise dry insurance topic feel light and inviting. It is a lively piece of interactive design that proves financial products can still be genuinely fun to click through, backed by thoughtful UI design.
Credits: Dave Soderberg
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