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Phaedis

March 03, 2017

Mindsparkle Mag

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Phaedis

Phaedis present “season-less fashion through people stories” on a site as considered as their mission. The hero pairs a moody editorial portrait with confident display type, and the page unfolds in calm, generous sections — a dusty-pink panel urging visitors to dress consciously, and a dark story block about supporting survivors of human trafficking. The restrained black-and-white palette, soft pink accent and airy spacing give it a quiet, magazine-like elegance that feels more editorial than shop. It is a thoughtful application of editorial art direction to fashion e-commerce.

Credits: Phaedis

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