Mindsparkle*

North East Co.

May 07, 2017

Mindsparkle Mag

North East

North East Co. brings a hushed, editorial calm to North East, an online shop and curated gallery devoted to graphic design and visual culture. Acres of white space cradle a single beautifully photographed publication — a bilingual title set in delicate Japanese and Latin type — before the page unfolds into tidy Shop and Gallery sections. The muted grey product frames and precise, small-caps captions feel closer to a printed catalogue than a storefront. Everything is measured and quiet, letting the objects and their typography take centre stage. It is a refined slice of editorial restraint and considered graphic design.

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