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grove lust
March 04, 2019
Mindsparkle Mag
grove lust crafted the portfolio for Lucy Agency around one gorgeous idea: an enormous white ampersand whose curves become a window onto a photographed face. Against a deep charcoal background, the mark doubles as image and typography, giving the homepage a memorable, almost cinematic focal point. A quiet left-hand list of campaigns — from #10YearsChallenge for Missing Children Europe to Belpop 100 — scrolls beneath a minimal Lucy / Clients / About / Contact bar. Restrained navigation lets that hero device carry all the drama. It is a clever, confident marriage of typography and interactive design.
Credits: grove lust
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