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Wearegoat
June 16, 2021
Mindsparkle Mag
Wearegoat gave London Gallery Weekend 2021 an editorial microsite that feels as considered as the exhibitions it champions. On a soft cream ground, an elegant red serif announces “Central” and its date, while gallery artworks — from spotted canvases to framed pieces — are scattered at breezy, hand-placed angles across the page. Warm running text guides readers through the top shows to catch as the city-wide event opens, complete with a bylined contributor. The mix of classic typography and casually arranged imagery strikes a balance between authority and curiosity. It is graceful, magazine-style web design and editorial craft that makes an art guide genuinely inviting to browse.
Credits: Wearegoat
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