Mindsparkle*

Antoine Barrès

November 12, 2020

Mindsparkle Mag

Laura Eldin

Antoine Barrès built this crisp, editorial portfolio for independent graphic designer Laura Eldin, opening with a row of neatly cropped product shots and her own manifesto — graphic solutions that are minimal, colourful, rigorous and always meaningful, "avec une pointe de fantaisie." Below, her work is laid out as a refined index, pairing project names like Attraction for Roche Musique and campaigns for Clarins and Diptyque with their clients and years. A single vivid poster thumbnail, all liquid-chrome type on hot colour, breaks the calm grid and signals the energy inside. The typographic restraint and confident white space let the projects speak, giving the site a poised, gallery-like feel. It is elegant art direction that frames a graphic design practice without ever crowding it.

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