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Jessica Bayer
September 09, 2020
Mindsparkle Mag
Jessica Bayer, a designer and art director based in New York City, greets visitors with real graphic swagger. A saturated vermilion panel frames an enormous, high-contrast serif “HELLO THERE” that stretches across two lines, split by a single elegant hairline curve. Minimal WORK and INFO labels sit in the corners, letting the typography carry the whole composition. Short lines of copy note her passion for strategic design and its power to connect brands with audiences. Her portfolio is a bold, beautifully typeset piece of art direction that makes a strong first impression.
Credits: Jessica Bayer
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