Mindsparkle*

Houseplant

May 29, 2022

Mindsparkle Mag

Houseplant

Houseplant styles its online store with the same tactile warmth as its objects, over at houseplant.com. The hero pairs a moody product photograph — a smoky green glass oil lamp glowing on a veined marble base, matches at the ready — with an oversized cream headline reading “Oil Lamp” and a simple black “Shop Now” button. Golden venetian-blind light and rich earth tones give the imagery a lived-in, editorial feel that flatters every piece. Below, a bold “Our Housegoods” section and a “Back in Stock” rail continue the theme with crisp, confident type on soft parchment. It is handsome, product-led web design whose considered art direction makes homewares feel genuinely covetable.

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