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ED.
December 30, 2020
Mindsparkle Mag
ED. brings real personality to Hot Black, a studio working across places, spaces, architecture and interiors. The homepage plays with fluid, ink-blot shapes in a deep petrol teal that peel back to reveal warm interior photography beneath — teal armchairs, a tan leather sofa, exposed services and timber tables. A bold white “Different As Usual” headline sits confidently at the centre, framed by the compact “Hot Black” logo and a circular menu. The organic masking gives the whole page a tactile, curious energy that suits a practice happy to break the mould. It is playful, characterful web design with strong art direction.
Credits: ED.
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