Mindsparkle*

White Russian

February 09, 2019

Mindsparkle Mag

Hlebozavod

White Russian gives Moscow’s Hlebozavod creative cluster a loud, confident presence on hlebozavod9.ru, built almost entirely from typography. Enormous white Cyrillic headlines fill a saturated red canvas, announcing a ‘living urban space’ with the swagger of a printed poster blown up to full screen. At its centre sits a crisp isometric 3D map of the district, colour-blocked in reds and yellows, that turns the venue’s shops, eateries and studios into a playful game board. Repeating marquee lettering, photography of the buzzing courtyard and oversized statistics keep the energy high all the way down the page. It is a punchy, editorial exercise in typography and 3D that makes a former bread factory feel thoroughly alive.

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