The new HBA website by Seesaw Studio needed to bring together a wide range of requirements across the business, aligning content and objectives from multiple regions into one cohesive platform. It had to support intuitive ways to explore projects, news, and people through advanced filtering, while also delivering dynamic, localised content that felt relevant in each market.Performance was equally critical, with the site required to load quickly and reliably anywhere in the world via a global CDN. Alongside the digital strategy, we also developed a content plan to guide photography and video across all locations, ensuring a consistent and considered visual language throughout.The dynamic page structure responds to a user’s location, automatically prioritising content relevant to their region. By geo-locating users, the site subtly adjusts the hierarchy of each page to surface local projects, people, and articles first, while still providing access to the full global portfolio. This approach ensures the experience feels both globally connected and locally relevant, no matter where it’s accessed.