duo. brought a refined, heritage feel to Gitan, an online cellar tied to the Reymond family's restaurants. A misty French vineyard at dawn fills the hero, its faded serif "Gitan" logotype dissolving gently into the landscape and setting an unhurried, romantic tone. Warm cream tones, elegant serif copy and a neat grid of wine bottles with prices give the shop a considered, editorial calm, closer to a magazine than a checkout. Thoughtful touches like the mailing-list invitation and a soft location map round out the experience. It is a tasteful, beautifully composed piece of web design.
Credits: duo.
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