Mindsparkle*

Love + Money

January 12, 2021

Mindsparkle Mag

Fluff Casual Cosmetics

Love + Money give Fluff Casual Cosmetics a dreamy, sun-warmed personality. A soft-focus floral background in yellow and green sets a playful mood behind a tall hero panel where an intimate close-up of glossed lips meets the italic serif line “The future of beauty is more than makeup.” A cheerful yellow navigation bar, buttery “Shop Refills” and “Shop All” buttons, and proud “Refillable. 100% Vegan. Cruelty Free.” copy keep the brand’s values front and centre. The confident colour and editorial imagery make the shop feel fresh and covetable. It is charming e-commerce web design with lovely art direction, seen at Fluff Casual Cosmetics.

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