Mindsparkle*

Lama Lama

September 30, 2020

Mindsparkle Mag

Fledge

Lama Lama built this expressive director showcase for Fledge, opening on film-maker Sidney Van Wichelen in black-and-white, punctuated by electric-blue plus marks. Set on a warm cream ground, oversized blue display type declares how he shapes every story into a unique film, while a running index of work — VOO, Sport Vlaanderen, Pompiers Brussel, Romeo Elvis — builds rhythm as you scroll. The bold blue-and-cream palette and confident lettering give the whole piece a cinematic, energetic pulse, closing on a full-blue panel that hands off to the next director. It is a lively, character-rich portfolio for moving-image talent. See it live at Fledge, a spirited exercise in web design and typography.

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