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Herman-Scheer
August 16, 2022
Mindsparkle Mag
Herman-Scheer serves up a fresh, appetite-driven site for Fig, an app that helps people find foods they can actually eat. A candid, grocery-aisle photograph — a shopper reaching into a cooler with a blue basket brimming with snacks — grounds the hero, immediately signalling the product's real-world use. The bold headline "Find foods you can eat," with its emphasised italic, pairs with a friendly lime-green call to action for an inviting, energetic feel. Clean navigation and a confident wordmark round out a brand that feels approachable and modern. Warm, lifestyle-led web design with strong branding at its core.
Credits: Herman-Scheer
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