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Jordan Gilroy
July 26, 2016
Mindsparkle Mag
Jordan Gilroy designed this warm, characterful online store for F&L Co., a British independent clothing brand rooted in music, literature and everyday life. Atmospheric photography of the Lake District frames the hero, where elegant serif type spells out "Graphic Tees" over a cinematic landscape. Bold black-and-white illustrations — a tentacled octopus, hand-drawn emblems — bring the brand's tattoo-inspired spirit to the product grid and lookbook sections. The result is a richly crafted piece of branding and illustration that balances rugged personality with a clean, considered e-commerce layout.
Credits: Jordan Gilroy
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