Mindsparkle*

Eighth Day

November 12, 2018

Mindsparkle Mag

Eighth Day

Eighth Day presents its work as a quiet, scrolling lookbook, where a single elegant column of imagery does all the talking. Soft, evenly lit photography — a jar of Aecre honey, a brushed-silver box reading "Partnership · Service · Innovation" in a dozen languages, an amber candle, a black GLOO garment tag — is spaced out generously so each identity can be studied in isolation. The palette stays muted and natural, and the typography is kept small and refined, giving the whole portfolio an air of unhurried craft. It feels like leafing through a beautifully printed catalogue rather than browsing a website. A calm, confident showcase of branding and art direction done with real restraint.

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