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North Street Creative

February 01, 2021

Mindsparkle Mag

EDF - 2020 Impact Report

North Street Creative shaped this uplifting digital report, EDF – 2020 Impact Report, for the Environmental Defense Fund. The hero puts you right on top of a wind turbine, where a harnessed technician sits gazing out over a sunlit valley studded with turbines, beneath a bold white ‘Rebuild Better’ headline. Immersive, full-bleed photography and an airy, optimistic palette turn a year-in-review document into something you actually want to scroll through. Clean type and a single, friendly Donate call to action keep the message focused on hope rather than data overload. It is a warm, human piece of web design and confident editorial storytelling.

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