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Daniel Heer

August 25, 2016

Mindsparkle Mag

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Daniel Heer

Daniel Heer presents his Berlin atelier for handcrafted horsehair mattresses through this quietly elegant site, danielheer.com. A four-image grid of muted, tactile photography — hands working raw horsehair, coiled fibres, a tufted cushion, folded linen — surrounds a clean white card bearing the wide-tracked HEER wordmark and contact details. The palette is soft and earthy, and the generous letter-spacing lends the craft an understated, luxurious calm. It is a restrained piece of branding that lets material and texture do the talking.

Credits: Daniel Heer

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