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raak
September 24, 2020
Mindsparkle Mag
raak designed this joyful site for Damn Good Beauty, a collective that is unapologetically obsessed with beauty. The page scrolls through a run of candy-coloured sections — pale blue, sunny yellow, bubblegum pink and lilac — each pairing bold serif statements with the highlighted ‘DAMN GOOD’ tag, glossy product shots and warm portraiture. Playful stats (5 brands, 28k customers, 98k followers) and a smiling team who give a damn keep the mood upbeat and human. The colour-blocked rhythm and confident type make it feel fun yet thoroughly considered. See Damn Good Beauty for lively web design and playful branding.
Credits: raak
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