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brand.new
October 30, 2020
Mindsparkle Mag
brand.new greets visitors with a striking, minimal statement: a crisp lowercase wordmark on solid black, flanked by a pared-back menu of about, contact and insta. The stage of brandnewathens.com is given to a polished 3D render of paperboard packaging, its stepped die-cuts and olive-toned contents rotating into view as a quiet showreel of the Athens studio's craft. The monochrome frame and generous darkness make the product photography glow, hinting at the tactile packaging work at the heart of the practice. A small EN toggle and understated controls keep the interface calm and gallery-like. It is assured, design-forward branding that lets the work speak for itself.
Credits: brand.new
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