Mindsparkle*

FCINQ

June 29, 2018

Mindsparkle Mag

Bon Esprit

FCINQ turns up the energy for Bon Esprit, a French events agency whose site pulses with electric blue and a jolt of bright yellow. The hero stacks the name three times in a bold condensed display face beneath the rallying cry "Audace & Mouvement", framed by a thin yellow outline that nods to poster culture. Below, projects for Ricard, Google, Absolut, Red Bull and a wall of recognisable clients fill a tight modular grid of duotone photography, each tile inviting a click through to the work. The relentless blue and confident typography give the whole page a nightlife buzz that fits an agency built on events and street marketing. It is a spirited, high-tempo showcase of web design and graphic design from FCINQ that practises the audacity it preaches.

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