Mindsparkle*

Trouble

August 07, 2018

Mindsparkle Mag

B&O PLAY SS18

For B&O PLAY’s SS18 collection, Trouble crafted a landing page as poised and tactile as the products themselves. A muted palette of sage, teal and steel blue flows from section to section, each anchored by elegant italic serif copy that reads almost like verse. Crisp product photography of the Aloe and Steel Blue headphones sits beside windswept coastal imagery, tying the audio range to the moods of the sea. The result is a calm, editorial rhythm where art direction and refined typography carry the story. A genuinely spellbinding piece of product storytelling.

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