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Candy Chiu
September 05, 2018
Mindsparkle Mag
Candy Chiu gave this Hong Kong startup, Betamatters, a playful, high-energy identity built around a deep electric-violet backdrop and jolts of neon green. An isometric circuit-board illustration anchors the hero, complete with little purple gremlin characters scattered across the page and a trio of grinning, fanged app icons in orange, blue and pink. The copy is set in a friendly rounded sans that keeps the tech-enabler messaging warm and approachable rather than corporate. A tidy client wall and a bright violet contact panel close things out, wrapping the studio's Experience Matters ethos in genuine charm. It is a joyful bit of illustration-led web design that makes development feel fun.
Credits: Candy Chiu
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