Plus
Menu
Jellypepper
December 22, 2020
Mindsparkle Mag
Baraja makes LiDAR for self-driving cars, and Jellypepper wraps that hard technology in something genuinely cinematic. A dark, richly shadowed photograph of a car interior fills the hero, lit by cool purple glows that pick out the dashboard and a glowing screen bearing the brand's angular mark. Clean white type delivers a confident line — "Self-driving cars are hard. Your choice of LiDAR shouldn't be." — with a calm supporting paragraph and a slim scroll cue. The restrained purple-on-black palette feels precise and premium, exactly the register a serious deep-tech company wants. It is sleek, assured web design with crisp UI design, and you can explore it at Baraja.
Credits: Jellypepper
More in Design Agency
Stay on top of this week's design. Insights, top picks & more.
