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SCHEMA,inc
February 02, 2021
Mindsparkle Mag
SCHEMA,inc created this hypnotic homepage for ADDReC,inc, a Japanese design firm whose landing page unfolds like one continuous pen drawing. Fine grey linework — spirals, triangles, looping ribbons and concentric coils — sprawls edge to edge across a clean white canvas, with the studio name ghosted in oversized letters behind the tangle. The near-monochrome palette and quiet, evenly spaced navigation let the intricate generative composition carry every ounce of drama. It is a confident exercise in restraint, proving how much energy a single hairline and a lot of white space can hold. A lovely piece of web design with real art direction behind it.
Credits: SCHEMA,inc
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