Mindsparkle*

CINDERBLOC

February 27, 2021

Mindsparkle Mag

10 Prince Arthur

CINDERBLOC brings a distinctly editorial sensibility to 10 Prince Arthur, a luxury residence presented through an oversized serif menu — Introduction, Gallery, Floorplans, Neighbourhood, Views, Team — set in dusty rose and white. Behind the type, a dramatic low-angle photograph of an angular glass-and-stone landmark tilts across the frame, its gold-lit facets catching the evening light. The interplay between the refined typography and the architectural imagery gives the page a poised, magazine-like elegance befitting high-end real estate. Subtle numbering and thin rules add just enough structure without disturbing the calm. It is a sophisticated, beautifully restrained piece of web design, live at 10princearthur.com.

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