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Crown Creative

New York, United States

September 18, 2022

Mindsparkle Mag

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Si Cara

Pizza, natural wine & simple things done well. Si Cara is a place for family, friends and the daily celebrations of ordinary life. A Neighborhood pizzabar in Boston created by Michael Lombardi, Si Cara is dedicated to serving up Canotto style pizza and natural wine in a modern, informal setting. “Si Cara” , which in Italian means ‘yes my dear’ or ‘my love’, is reminiscent of Michael\'s childhood, and the aromas of his grandparents home cooking and Crown Creative ensured that the brand, design, copywriting and brand voice all reflect and embrace this sense of care and the genuine and wholesome narrative across each brand touchpoint. The team at Crow Creative developed a logo system that allows for versatility across collateral and custom hand-drawn illustrations that mirror the informal yet considered ethos behind Si Cara, paired with a relaxed and straight forward typeface system.

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Crown Creative

A creative partner to the best hospitality brands in the world. A globally-minded, hospitality-obsessed creative agency shaping unforgettable experiences through strategy-led design and bold storytelling. With full service in-house studios in Belfast, London and New York, we are a tight-knit team of designers, thinkers, artists and strategists that takes a collaborative approach to all things branding, interiors and design. With a proud history of creating brands and spaces that not only flourish functionally but also inspire, we understand the balance between practicality and crafting something unforgettable. From the neighbourhood coffee shop to the 5-star hotel, from the corner slice shop to the Michelin-star restaurant, we’re an award winning creative studio celebrated for bringing some of the most loved brands and experiences to life.

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An orange "LYRIC" brochure with bold text and open pages displaying event details.
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Crown Creative
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