Birch Cabins reintroduces a centuries-old Northern Irish estate as a design-led escape grounded in nature, locality, and calm. Nestled in the woodlands of Florida Manor, the cabins embody a slower, more mindful approach to travel — one that celebrates craft, place, and quiet luxury.

The challenge for Crown Creative lay in balancing the tranquillity of the natural setting with the expectations of a premium, design-conscious audience. The brief called for a holistic identity that could extend seamlessly across digital platforms, signage, printed collateral, and in-room touchpoints. They sought to create a brand that would feel both timeless and current — rooted in place but designed for today.

The studio began by grounding the brand story in the landscape itself: birch trees, brick, timber, and craft. The design direction pairs restrained luxury with natural authenticity — earthy tones, tactile finishes, and thoughtful typography that communicate calm and intention. The visual system draws from the woodland surroundings and the estate’s architectural details, resulting in a clean, confident wordmark supported by secondary marks that echo natural forms.

From printed booklets and postcards to towels, dressing gowns, and merchandise, the Birch Cabins identity lives through tangible details. Every item — from tote bags to signage — carries the same warmth, restraint, and authenticity that define the estate itself. These touchpoints transform brand storytelling into sensory experience, inviting guests to engage with the Birch Cabins world at every turn.