After a decade of operations under the name Regency, the B Corp Certified agency marked 10 years of operations by announcing their official rebrand to Geist*Studio. This transformative shift not only marks a new chapter in their journey but also underscores their continued dedication to delivering unparalleled purpose-driven creativity on a global scale.

Driven by a vision to redefine industry standards and elevate creativity, Geist*Studio emerges as a new standard of innovation and sustainable design.

Geist*Studios core wordmark is minimal by design reflecting their shared focus on clean, effective, and impactful design solutions. The use of a bold, sans-serif font ensures clarity and legibility, whilst their North Star serves as a focal point for all logo applications. Positioned between Geist and Studio, this device also functions as a bridge, linking the two elements of their wordmark and emphasising the collaborative spirit of the studio.

The North Star is a simple symbol that embodies the essence of the Geist*Studio brand representing the guiding force of the studios core B-Corp Values. When applied in its dynamic 3D form, the studio can explore a diverse range of material renderings. Each material render allows them to convey a distinct personality and contextual awareness, enriching their brands visual language and narrative.

The Geist*Studio Makers Mark offers a unique opportunity to infuse their brand identity with a sense of artisanal craftsmanship and heritage. This framed letter device, adorned with core visual elements such as our North Star and framing text, serves as a symbolic representation of their brands position within the creative industries.

As we embark on this exciting new chapter, Geist*Studio and its new identity represents more than just a change in name it embodies our evolution as a creative-first studio dedicated to shaping the future of purposeful storytelling, said Mat Moses, Creative Director at Geist*Studio. Our new identity reflects our continued mission to innovate and inspire.

Credits:

Creative Team - Mat Moses (Creative Director), Fran Marz (Designer), Andrei Vasyliev (Designer)