UFL furniture branding

UFL have been innovative leaders in the furniture market for over 30 years. They challenged Milk to re-fresh their brand and enhance the characteristics of quality, modernity and playfulness. We wanted to make UFL stand out, whilst retaining the values that have made them #1 for so long.┬áColour selection came from the diverse colours available within the furniture range – surprising colourways and interesting combinations. Milk design studio coupled this with fresh typography, shape and photography to ensure that the UFL brand now accurately represents the company and its culture.

Written by:
Filip Triner


Credits: MIilk

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