Stefano Branding & Packaging

Brand identity and packaging for Stefano Faita and Michele Forgione’s first line of ready-to-serve grocery products. Shelves have been stocked with four varieties of canned tomato sauce (Tomato and Basil, Marinara, Arrabiata and Rosée) featuring an eye-catching graphic design that breaks from the usual codes of the category. The concept’s originality produced a real, appealing identity and packaging that leaps out. This attention to detail is echoed in the label’s graphic layout, which was developed around a polygon representing the geographic limits of Little Italy in Montreal and in the typographic treatment unique to each sauce.

Written by:
Filip Triner


Credits: lg2

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