Design studio/u00a0

Futura

created the/u00a0sleek

brand identity

for Remoto, an exclusive Japanese restaurant located in Puebla, Mexico. 'Our identity proposal is inspired by the clean and minimalistic forms of the architecture of Tadao Ando, as well as the use of materials and the geometry of the art installations of Walter de Mar/u00eda. All this contrasting with an organic icon. Despite being an almost monochromatic identity we use golden foil details, making reference to the use of light that Ando has in its different constructions.

Remoto, although being a word in Spanish, its strong and clear phonetics remind us to a Japanese word. It can refer to something distant, ancient, as if it was referring to the /u201cold East/u201d. It makes us think of something difficult to achieve, something that not everyone can have, making it exclusive. The word house invites you to enter and have a good time. When talking about "home", we talk about the place to which a specific and unique group of people belong. There is a certain sense of belonging.

Remoto House, a restaurant directed to a demanding public with the most refined culinary taste.'