Stitch Design Co. designed the branding for Penny Post – a sophisticated yet tongue-in-cheek boutique specializing in fine paper goods. The name is derived from an early postal service in Great Britain in which letters could be sent for one penny each. A series of illustrations of Broad Arrow, an award-winning pigeon from the 1940´s serves as a brand icon. Archival postal code language was used graphically on pieces to further illustrate and convey the brand story.
From in-store tags to gift card enclosures to custom printed tape – every customer touch point was carefully considered. Excerpts from love letters and other correspondence were used through out the brand identity.