Graphic

The serotonin produced when we receive a text or email that says ‘your order has arriver’ is countless. Something similar happens to us with Marina Veziko‘s work for Packhelp.  “What’s in the Box” – A series of typographic mailer boxes designed by Marina Veziko for Packhelp, a sustainable online supplier for custom-made packaging solutions. In an ideal world, all plans would see the light of day, and we’d have all the help we need to reach our goals. In reality, there’s rarely a quick fix. For business owners everywhere, these words ring very close to home.

Packhelp x Marina Veziko acknowledges the struggle that small business owners experience and celebrate the different aspects of the entrepreneur lifestyle. The project aims to inspire authentic storytelling through packaging. The final design – a typographic pattern – showcases an endless box maze composed of the range of emotions and thoughts that entrepreneurs experience daily. Despite the emotional rollercoaster, the underlying message is “Think big and back yourself – you got this”.

Additional credits
Graphic Design and Art ‬Direction: ‬Marina Veziko
Copy: Phil Forbes
Photography: Aleksi Tikkala
Animation: Otso Reitala
Typeface: FK Grotesk Neue by Florian Karsten