Motus Skateboard Branding

“Motus” (in Latin meaning movement) is a young skateboard company. The designer behind this brand is Leandra Rexhepi who got inspired by the most important Italian avant-garde art movement of the 20th century, the Futurism. A movement that was all about experimenting with the fragmentation of form, the depiction of dynamic motion and dizzying perspectives. To be a Futurist in Italy was to be young, modern and insurgent. As stated by Leandra, the idea of this project was to use abstract shapes and dynamic colors to express movement as it is the action that their product (skateboard) offers. The usage of all these elements is directly correlated to the name of the brand and the product itself. Make sure to also view other projects by Leandra, such as: Prende or Square that we featured earlier on Mindsparkle Mag.

Published
11.01.2019

Credits: Leandra Rexhepi

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