The University of Kansas designed the brand refresh for/u00a0

Fortune Wok./u00a0/u00a0Since 2001, Fortune Wok has been proudly serving the Kansas City area with unbeatable Chinese food. Against the larger chains, Fortune Wok provides a more local and authentic approach to Sichuan dishes. Fortune Wok's mission is to celebrate Chinese food and culture and bring this experience to the KC Metro in a way that spreads happiness.

Inspired by imagery and/u00a0archetypes/u00a0from past and contemporary/u00a0Chinese-American culture comes a new/u00a0brand that allows for playful typography, mimicking the array of fresh ingredients all being tossed into the wok together./u00a0

Student:

/u00a0Jenny O'Grady (

website

)

Professor:/u00a0

Jeremy Shellhorn