The best part after arriving home after a long day is taking our shoes off. There’s such a release sensation that makes us feel super good. So, for today’s design post, we’re showcasing a modern and clean rebranding for the footwear company Ikos, creatively led by Maryan Ivasyk.
IKOS is a Ukrainian family shoe company based in Lutsk. Some time ago, they came to Maryan Ivasyk with a request for rebranding. After hearing the brief, Maryan decided to modify the logo and completely redesign the brand’s visual language. Also, they developed a new tagline for the company.
The company has several categories of shoes, and we decided that it would be good to visually separate each one. To do so, they added one small graphic element. For the women’s collection, they developed a flower to identify the female’s shoes. And at the same time, they came up with a system of how to present other categories.
A new category that has appeared in the company is sneakers. They must be universal for calm and active movement. And besides addition graphic signs for this category, the task was also to design them from scratch. So after weeks of calls and tones of sketches, designers made them.
An overall stunning design for this Footwear Company, Ikos, featuring an incredible style, bringing back the importance of handcraft in the shoe-making process. Adding the brand, a stronger imprint in the market. So, if you haven’t arrived home yet, this post is a friendly reminder about that great sensation of taking your shoes off.