Essen International designed Danbury Identity. For the past 50 years Danbury have developed advanced optical systems for space and defense missions. Their contribution to US national programs, such as Nasa/u2019s Hubble Space Telescope and Chandra X-ray Observatory, is unparalleled. In 2020 they separated from Raytheon Technologies, becoming a standalone business for the first time in history.

The designers were contracted to develop a new brand for a company laden with history. The assignment came with several communicational challenges to be tackled. Due to classification, no ongoing projects could be disclosed. This was a real obstacle when, importantly, much sought-after engineers needed to be recruited. Also, the entire brand, including collaterals, had to be launched in just 8 weeks.

They executed the launch right on time, with a new brand, a website, a recruiting video, social media templates, stationary, datasheets and more, developed in just under 8 weeks. Even though their partnership is ongoing, they consider it mission accomplished. So does the team at Danbury.