Blow Up Guild by Acmé Paris – is an editorial cross-channel project base on a sharp selection of fashion, art and design. All quarters a new palette of 4th colors materialize different univers and entries of the magazine.
The acronym formed by the name of the brand – BuG – appear relevant to project’s goal: digital & disruptive. We designed strong block mark and monogram by playing with similarity of shapes of B and G. For the website we used the color block idea – already existing in seasonal four-colour – to structure and dynamise the browsing. On the fashion edit part the grid is more free and is adapted to pictures more than the opposite side.