Buyán Apartments branding
Buyán is the meeting point where its residents's lifestyles unite with those of its community. It is a comercial and residential complex in Mérida, Yucatán, that reflects the cosmopolitan life in an alternative way, adapting itself to all kinds of personalities. Buyán Apartments is a proposal for a conscious, intellectual and cultural lifestyle that is immersed in the day-to-day dynamics. Buyán is the name of a sacred island of the slavic mythology with extraordinary tales, which we decided to communicate through illustrations that develop stories that dignify lifestyles and values that are commonly ignored like coexistence, contemplation, love for the mascots and sporting, gastronomical and cultural activities.