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A sleek watch with a silver and blue metallic design sits against a dark gradient background, exuding modern elegance.

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SOTD

après- creative studio

Braga, Portugal

DATE

July 08, 2026

EDITOR

Mindsparkle Mag

YLEM Watches

après- took on the full creative and digital direction for YLEM's launch. The visual identity system, spatial language, copywriting, e-commerce architecture, 3D render supervision, and post-sale account flow were built from the ground up around a logo and typeface that had already been set.

The brief had one non-negotiable: the audience visits more than once before buying. A watch at this level is a considered decision, and the site had to reward that — a place worth spending ten minutes, worth returning to the next day.

The animations shift. The object leads. The experience is designed to be read slowly, not scanned.

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après- creative studio

après- is a strategic brand identity studio based in Porto, Portugal. Founded by Rita Batalha, we work with premium and luxury brands to develop complete brand identity systems — brand strategy, visual identity, web design, photography, and content — built for long-term market relevance. Award-winning studio. International Design Award 2024. Recognised by Awwwards and the World Society of Design.

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A close-up of a sleek watch with a silver casing, set against a deep blue background. Text overlays highlight precision.

A close-up of textured green and dark fabric, featuring the bold text "RoyalStranger" prominently displayed.

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Creative & Digital Direction: après-creative studio

Creative Direction & Design: Ana Magalhães

3D & Animation: Girina Studio

web design product design 3d Ux design art direction après- creative studio

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après- creative studio

Available Braga, Portugal

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