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Puppy Love

August 22, 2021

Mindsparkle Mag

Puppy Love Agency

Puppy Love greets visitors in the dark with an unexpectedly theatrical flourish: a refined white display serif spelling out the studio name above a cheeky prompt to “Pick a voice over.” Three hand-drawn character icons — Cowboy, ASMR and Aunt Ruthie — turn the entry screen into a little game, complete with a pointing-finger cue and sound controls in the corners. That mix of elegant typography and loose, playful illustration gives the agency an instantly memorable, mischievous personality. The stark black canvas and minimal navigation keep the attention squarely on the interaction itself. It is charming, confident interactive design that dares to have fun with the very first click.

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