Mindsparkle*

Moea Maya

February 25, 2018

Mindsparkle Mag

Moe Amaya

Moe Amaya's portfolio is a masterclass in restraint, an almost entirely white page where deep blue serif type does nearly all the work. The San Francisco digital product designer lets airy negative space and faint geometric line motifs frame a quietly confident introduction and a tidy index of essays, clients and side ventures. Case notes for MIT Design Lab, Teespring and Spoke read like considered essays rather than sales pitches, matching the site's thoughtful, editorial character. The blue-on-white palette and elegant typography give the whole experience a calm, intellectual clarity. It is a refined piece of web design, live at moeamaya.com, that proves how much presence a design can hold with so little on screen.

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