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Beaubourg.
September 20, 2016
Mindsparkle Mag
Beaubourg. designed this quietly luxurious site for LE GRAMME, the French maker of minimalist unisex jewellery. A moody, softly lit photograph of bracelets and rings resting on concrete anchors the homepage, its restrained greyscale palette echoing the brand’s precise, weight-based concept. Delicate centred typography floats over the image as a simple menu, letting the product photography carry the mood of understated craftsmanship. The result is a refined piece of web design where careful art direction and negative space speak to the quality of the objects themselves.
Credits: Beaubourg.
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