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Hugmun Studio

February 16, 2019

Mindsparkle Mag

Go Bears Identity

Hugmun Studio gives Go Bears a whimsical, illustration-led identity that feels like stepping into a storybook. The hero is a wonderfully detailed line drawing of a sleeping bear curled up with its cubs among leaves and curling wisps of smoke, all rendered in deep navy on a soft lilac-pink wash. Playful hand-styled navigation — Meet the Bears, Products, Cooperation, Contact — orbits a chunky Go Bears badge, keeping the mood friendly and characterful. It is a charming showcase of illustration and character design carrying a brand from top to bottom. See it live at gobears.eu.

Credits: Hugmun Studio

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