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Josephine Tan

May 05, 2017

Mindsparkle Mag

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Form&

Josephine Tan channels a crisp modernist sensibility into Form&, the New York branding studio’s portfolio, where oversized single letters double as navigation and structure. Neat, Swiss-style copy sits alongside a grid of project tiles — a World of Watson stage, an eBay rebrand, an audiovisual installation — mixing glossy product shots with vivid gradient and 3D fragments. The strict typographic system and generous white margins give the work a poised, agency-grade authority. Splashes of iridescent colour keep the rigour from ever feeling cold. It is a confident showcase of branding and sharp art direction.

Credits: Josephine Tan

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